Medlife – India’s largest online pharmacy, has recently released its new TVC portraying itself as a comprehensive healthcare platform. This campaign unveils our new positioning statement ‘Health comes Home’ and intends to create awareness about our host of services. The much-relatable advertisement showcases the brand’s various offerings in a quirky, clear and entertaining way!
The new TVC accentuates the commitment to our central value of offering an improved access to holistic health for our consumers. Since Medlife is an all-in-one store for everything related to health and wellness, we endeavor to give our users the advantage of better accessibility, control as well as transparency.
Through this campaign, the message is conveyed by Medlife in a lighthearted manner. It centers on the widest range of services, unmatched price and home delivery.
What’s central to the storyline of the TVC is a family with diverse healthcare requirements. Parents of a son, who is travelling abroad, are worried if he has packed his healthcare supplies. He receives medicines from Medlife in time, not just for himself but also for his loved ones, thereby, saving himself from going to the pharmacy.
The TVC presents the true essence of Medlife! It shows how we at Medlife, are not just any online pharmacy but an all-inclusive healthcare platform which facilitates an array of other services such as doctor consultation on call or chat and lab tests with free home sample collection.
Watch the Video Here: